Best Tips for Selling in a Softer Market

Although selling in a recovering market can be a challenging task, there are still steps sellers can take to entice buyers to bite. If you've already followed the usual protocol for staging and curb appeal, try the following:

Get a professional opinion. Knowing what a professional appraiser deems your house to be worth will help you set realistic expectations for your sale. You can then compare your home to others in the same price range and discover what your property may be lacking. It will also give you a good idea of what kind of loans your buyers would need to get in order to purchase the home. At least this way, you can be confident that you are in the right ballpark on price.

A pre-inspection is a must. By getting a pre-inspection, you can find out if your home has any problem areas that need attention. This tells buyers that you care about the condition of the home and also that you have taken care of these potential issues. Don't be surprised if a buyer hires his or her own inspector, however. It's par for the course. However, with less red flags around, you have a better shot at nabbing an offer close to your asking price.

Throw in an added bonus, like a home warranty. Offering a home warranty with the sale may entice some buyers to make a bid on the house. This plan will provide assurance that if something goes wrong with any major appliance, the new buyer will not have to shell out loads of money to fix the problem.

Cover some post-moving expenses. Make the move easier for your potential buyers by offering to pay for some or all of the moving costs. Alternatively, hire a contractor to take care of the yard work or pool clean-up for the first summer. Covering some of these expenses may put you in the buyer's good graces and may just seal the deal.

By remaining flexible throughout the process, you can find the right buyer in any market who will be willing and able to make a deal that supports both of your interests.

3 Ways to Boost Curb Appeal for Under $100

Want to add curb appeal, but don't have much money to spend? Here are some simple things you can do for under $100.

• Clean up the yard.
Put away unused items, like lawn furniture. Clear leaves and branches out from under shrubs, other plants, and the house foundation. Make sure the lawn is free from debris and that grass clippings are not left on the driveway or sidewalk. Borrow or rent a power washer to clean off the driveway, steps, sidewalk and porch.

• Trim, prune and divide.
Overgrown plants can block light from getting inside the house, and they make the house and yard look unkempt. Trim shrubs, making sure to remove dead branches. Get rid of dead or diseased plants in the landscape. If you have perennial plants that have gotten too big, divide them and plant them in other places around the landscape.

• Add new mulch.
Mulch not only helps your plants, but it gives garden beds a neat and tidy finish. Wood mulch comes in different colors, but to showcase your plants the most, consider a dark brown mulch — it resembles fresh, healthy soil, so your eyes are drawn toward the plant and not the mulch itself.

Guidelines for Purchasing a Home Warranty

Since 1988, the Service Contract Industry Council (SCIC) has been the leading advocate on behalf of consumers and the home service contract industry, making sure that the legal environment for home service contracts (often referred to as home warranties) is consistent from state to state. "Consistency across all 50 states helps to regulate the industry and ensure customer satisfaction and protection," said Timothy J. Meenan, executive director for the SCIC.

The SCIC offers the following guidelines when purchasing a home service contract for your home this spring.

What is a home service contract?

The typical home service contract is a one-year contract that protects a homebuyer or current homeowner against the cost of unexpected repairs or replacement of major systems and appliances that breakdown due to normal usage or defects in materials or workmanship. A home service contract can:

    • lessen the risk of costs and delays if a system, system component or appliance malfunctions during the selling process;
    • help to resolve issues discovered during the home inspection stage;
    • reduce any after-sale liability by a seller;
    • add value and improve marketability of homes; and
    • increase a buyer's confidence in their home investment.

Who sells home service contracts?

Real estate professionals, builders and independent providers sell home service contracts. A home service contract can be purchased at any time, including at the time of purchase, and is usually transferable to a new owner, although a small transfer fee may apply.

What is the difference between a home service contract and homeowner's insurance?

    • Home service contracts typically cover the major systems in your home in the event of breakdown or malfunction including electrical, plumbing, heating and air conditioning systems, and built-in appliances such as ranges, washers and whirlpool baths.

    • Homeowner's insurance covers the structure of a home and personal belongings in case of a fire or natural disaster such as hurricanes and lightning, and provides liability coverage in case someone is injured on the property.

    • Home service contracts are optional in real estate transactions.

    • Homeowner's insurance is almost always required, especially if the buyer has a mortgage.

    • A home service contract is not a substitute for a homeowner's insurance policy. A home service contract is a beneficial supplement to a homeowner's insurance policy as homeowner's policies generally do not cover items for breakdowns or malfunctions due to normal wear and tear or defects in materials or workmanship.

Do I need to be buying or selling a home to purchase a home service contract?

No. A home service contract provides valuable protection for current homeowners when a system or appliance fails.

Can I transfer my home service contract to the new buyer of my home?

Most home service contracts are transferable and may offer the option to allow the buyer to change or upgrade the service contract. A low-cost transfer fee may apply.

Can I customize the home service contract to meet the needs of my home?

Yes, but fees may apply. You may be able to purchase a home service contract that covers smaller appliances such as ceiling fans and built-in microwaves. Additional fees apply for coverage for private wells and septic systems.

How are contractors screened?

SCIC member companies typically put their contractors through a rigorous screening process that includes state license verification, detailed reference verification, and background checks.

How do I file a claim?

Homeowners are given a toll-free number to call. The home service contract company will verify your coverage and dispatch an independent contractor to assess the problem and replace or repair the item as necessary. A service fee, $50 on average, is charged per service visit.

What Can Cause a Denial of Payment?

    • Improper maintenance
    • Code violations
    • Unusual wear and tear
    • Improper installation
    • What is generally NOT covered?
    • Outdoor items such as sprinklers
    • Faucet repairs are not covered under all plans
    • Garage door openers
    • Spas or pools, unless specific coverage is requested
    • Permit fees

What are the consumer's responsibilities?
Home service contract coverage varies from state to state and from policy to policy so the consumer needs to:

    • Request a copy of the contract before buying
    • Read the provisions carefully and become thoroughly familiar with all coverage, limitations and exclusions
    • Carefully fulfill all contract responsibilities, such as regular filter changes for your heating/air conditioning systems
    • Keep the service contract paperwork, original receipt(s), and all maintenance records
    • Research the service contract company

About the SCIC
The Service Contract Industry Council is a national trade association that has been instrumental in working with state legislators and regulators across the country to develop laws to protect consumers.

About ERA Home Protection Plan
The ERA Home Protection Plan is an exclusive ERA® program to protect you against expensive repair or replacement costs when the major working components in your new home break down: water heater…furnace…built-in appliances…electrical wiring…central air conditioning…exposed duct work…interior plumbing system and fixtures. Your protection lasts for a full year from the date of purchase on a previously owned home, with the option to renew.

Homes protected by the ERA Home Protection Plan sell 15% faster on average. As an added bonus, the plan also protects sellers the same way. While your home is on the market, the same major components are covered until the day of sale – or a maximum of 180 days.

So relax. Not only will you have peace of mind regarding unexpected repairs, but you also increase the chances that your home will sell faster at a better value. The ERA Home Protection Plan is another reason why we say, at ERA, "We're Selling Houses."® Contact us today for more information: email us at erashowcaseinfo@cfl.rr.com.

 

The More You Know: Top 4 Tips for Home Sellers

Tip 1: In strong markets, where demand outstrips supply, home sellers can hold out for top dollar. In weak markets the reverse is true—there are many homes on the market and unless you price your home very competitively you'll be very unlikely to attract any buyers. Whatever the current market conditions you will be most likely to get the highest possible price if you are willing to take the time to understand each of the components of a successful home sales campaign so you can assure that you, or a real estate service provider who may be assisting you, are doing everything possible to maximize the effectiveness of the home marketing effort.

Tip 2: A good time to sell is during a period of low mortgage interest rates, because with lower interest rates more buyers will be qualified to buy your home. Low rates benefit buyers and sellers alike, and if you plan to purchase another home after selling yours, you will be both a seller and a buyer. A “sellers market”, where there are more buyers than homes available for sale, is also helpful. However, if you plan to purchase another home in the same area after selling yours, this competitive advantage will work against you when you become a buyer. The same principle applies in reverse to buyers markets, so if you plan to purchase another home in the same area after selling yours, it really makes little difference in the end whether it’s a buyers or a sellers market.

Tip 3: Shine Your Apple. Make your home look as nice as it can look. Have a presale yard sale and get rid of as much clutter as possible. Keep only a minimal amount of furniture in each room – it will make the room look bigger. Store any extra furniture. Clean up and repaint with neutral colors if necessary. Open blinds and replace light bulbs with brighter substitutes. If important parts of your home are outdated consider cost effective updates. If your kitchen or bath is old or in bad shape a prudent remodel can often return over 100% of the investment and help you sell the home faster. But don’t over improve. There’s not much point in adding a fourth bathroom to a home that is already worth more than most of the others in the neighborhood.

Tip 4: Study. More money hangs in the balance in the selling of your home than in most financial transactions in your life. It therefore makes sense to learn as much as you can about selling your home. There are many excellent books on the subject in libraries and bookstores. The real estate sections of local newspapers are great sources of information about your local marketplace. The difference between understanding the process as well as your local market, versus not understanding it, can be many thousands of dollars in the eventual selling price.

Question of the day – What is a bridge loan?

A: It is a short-term bank loan of the equity in the home you are selling. You may take out a bridge loan, or interim financing, to help with a knotty situation: closing on the home you are buying before you close on the property you are selling. This loan basically enables you to have a place to live after the closing on the old home.

The key to a bridge loan is having a qualified buyer and a signed contract. Usually, the lender issuing the mortgage loan on the new home will write the interim financing as a personal note due at settlement on the property being sold.

If, however, there is no buyer for the property you have up for sale, most lenders will place a lien on the property, thereby making that bridge loan a kind of second mortgage.

Things to consider: interest rates are high, points are high, and there are costs and fees involved on bridge loans. It may be cheaper to borrow from your 401(K). Actually, any secured loan is acceptable to lenders for the down payment. So if you have stocks or bonds or an insurance policy, you can borrow against them as well.

Selling Your Vacant Home?

In early 2011, the Census Bureau released a statement noting that the national average for vacant homes in the U.S. rested at over 11 percent, placing more pressure on the housing market. Selling a vacant home is more difficult than selling a furnished one, in any market. A vacant home—regardless of how nice the property—can seem eerily empty and lacking in character and warmth. However, if you are trying to sell a vacant home—whether it’s a second home or a space you were unable to sell before moving to a new location—there are a few key tips that can make the process easier and help provide a quicker selling time, and a better selling price.

Attention to Detail. Once furniture is removed from a space, even the slightest imperfections become apparent. An older carpet that was once disguised by modern furniture is now blaringly out-of-date. Nail holes in the entryway or a dining room in need of a fresh coat of paint are now obvious. Spend extra time fixing up any noticeable damages, repainting, and caulking, getting new carpets, pressure washing and fixing up anything in need of repair.

Freshen up. It’s amazing how quickly an empty house can begin smelling stale and musty. Before a showing, throw open windows and doors to allow for fresh circulation, and consider some mildly scented candles or air fresheners. Remember; nothing too overpowering.

Amp your curb appeal. Since the house may be lacking inside in terms of character, make sure the exterior packs a punch. Not only should you clear clutter, children’s toys, and debris from your yard but you should also keep grass neat and repair those broken fence posts. For even better results, consider planting new flowerbeds, upgrading that tired front walk or even hiring a landscaper.

Consider staging. Statistics show a well-staged home spends 50% less time on the market. Even if you have moved all your furniture out, you may want to consider hiring a staging company that offers furniture rental. These professionals can make an empty space into a scene of warmth and comfort, removing the burden of decoration from your shoulders and easing anxiety.

Remember, potential buyers are not just looking for a roof over their head. They are looking for a place to start a new chapter in their life. You want to show them everything your property has to offer. Since vacant homes often sell for considerably less—typically 15-20 percent lower than the asking price!—taking extra precautions is worth it.

Exterior Home Improvements Offer Best Return

This is a great video of advice. Watch it today!

Sell Your Home Fast – Use a REALTOR®

Of all the tips for selling your home, hiring a REALTOR® (A real estate professional who is a member of the National Association of REALTORS®) may be at the very top of the list. If you're a homeowner saying "we want to sell our home fast," you owe it to yourself to find out how a REALTOR® can make it happen!

REALTORS® add value to the real estate transaction. If you're not sure why you need a REALTOR®, think about how important it is to effectively market your home. Fact is, the more people that know your home is for sale, the quicker you'll sell. REALTORs® are experts in attracting qualified buyers. They know best how to prepare a home and maximize value, provide broader exposure to the market and are more likely to generate multiple bids than sellers on their own.

Recent home buyers and sellers report that REALTOR® multiple listing services, NAR’s consumer Web site REALTOR.com, and REALTORs®’ Web sites are the most important Internet resources for information about buying and selling a home. In contrast, unrepresented sellers have no access to fundamental marketing services, such as a multiple listing service (MLS), and cannot include information about their homes there. They also have no access to other major marketing avenues such as REALTOR.com and other Web sites with a large pool of listings to which buyers are attracted. Although there are sites that cater to unrepresented sellers, their total listings are in the tens of thousands in contrast with more than 3 million homes showcased on REALTOR.com.

REALTORS® have the experience to help sellers protect one of the biggest investments in their lives. A REALTOR® can also help you sell more quickly by avoiding delays and costly mistakes. According to the 2007 National Association of REALTORS® Profile of Home Buyers and Sellers, homes sold with the help of a real estate professional sell twice as quickly as those first placed on the market by unsuccessful for-sale-by-owners. A REALTOR® will guide you through all the paperwork and legal issues of selling, expediting the process every step of the way.

Making that First Impression

By Dan Steward
When getting a home ready to be put on the market, it is crucial that home sellers understand the importance of making a good first impression. While many sellers become overwhelmed with the amount of changes they think must be made before their home is listed, there are only a few areas that really matter.

People decide within 30 seconds of walking into a home whether they might want to buy it, so it’s crucial to make a great first impression. But nobody wants to overspend on anything these days, so it’s important to spend only on those things that really matter.
Based on our experience working with thousands of REALTORS® across the country, here is a check list that you can use with your clients that will make their homes more likely to sell and garner better prices:

Curb appeal. While people spend lots of time on details inside the home—to the point of, perhaps, baking cookies to create a welcoming aroma—too few focus on the real first impression: how the house looks as prospective buyers step out of their car.

Spending a little money on gardening can remove impediments, such as overgrown foliage. The effort can also brighten a home’s appearance and make it much more welcoming. A bit of gardening can help paint a scene, so possible buyers can see their kids playing in the yard or can imagine sitting outside in the evening with a glass of wine.

A survey by HomeGain found that spending $400 to $500 on fresh landscaping can add almost $2,000 to the price of the house.

What’s the condition? Conversely, not making repairs can cut the price of the house. The issue can be partially addressed just through eyeballing. Sellers should look for cracks, damaged paint and so on, trying to imagine the impression that buyers will have.

Sellers should also commission a home inspection, so they have their own view of the state of their home, before the buyers’ inspector begins aggressively looking for problems. Sellers who have their own report are better able to push back both about the extent of any issues and about the likely cost of fixing them.

Even if buyers aren’t turned off entirely by what they see as disrepair, they typically ask for $2–$3 off the price for every $1 of repairs that they perceive are needed, so it’s crucial for sellers to know that, say, the roof needs to be replaced. That way, the sellers can spend the $5,000 themselves rather than face a buyer demanding $15,000 off the price of the house.

Finding the right assistance. There are loads of services that help with staging, repairs, and so on—so many, that clients are often confused about which to use. Realtors often provide their expertise here and refer clients to businesses. That approach works great for many, but some want assurance. That’s relatively easy to provide these days, based on a little checking on search engines. Clients should also be encouraged to post queries on their Facebook pages, asking friends both to suggest businesses to use and businesses to avoid.

 

Kitchen Trends for 2012: Old World Out, Simplicity In

 

Kitchens are where family and friends come to cook, eat and socialize. With 2012 just around the corner, kitchen design trends for the new year are an industry-wide hot topic, as experts predict where kitchen design is headed and which materials will be in vogue.

Home design experts predict that 2012 is going to be an exciting year for kitchen design because homeowners want more creativity in their homes and are becoming more thoughtful in their decision-making.

To begin a kitchen overhaul, homeowners shouldn’t be afraid to dispose of anything from the last two decades, especially Old World kitchen styles with heavy molding. Instead, homeowners should embrace new materials, like countertops made out of quartz, glass and wood, which can vary in style, shape and color. As we move into 2012, the overall trend is to keep it simple, energy-efficient, and comfort-oriented. De-clutter, go natural, lighten up and make it work for you and your household.

"Green design" will also become a standard request this year. Designers recommend homeowners choose to use energy-efficient items like compact fluorescent bulbs because they use two-thirds less energy. For those who do decide to “go green,” work with a professional lighting designer who can help introduce modern technology fixtures and more energy saving items.

For more information about home design, kitchen renovations and upgrades, follow @FaceYourKitchen on Twitter.